Forged by Steel Will: The Growth Journey of Yuantai Derun Steel Group

Agricultural civilization to ingenuity.
——Castle peak and fertile soil, intensive cultivation, is for ingenuity.
Industrial civilization leads to ingenuity.
——Factory workshop, the ultimate pursuit, is for ingenuity.
Information civilization to ingenuity .
——Digital interconnection, careful deliberation, is for ingenuity.
Social service to ingenuity.
——Favor cold and warm, focus with your heart, is for ingenuity.

Since the founding of the People’s Republic of China in 1949, China’s economy has developed rapidly and its industrial production level has been greatly improved. “made in China” has given the title of “infrastructure maniac” a worldwide reputation. The development and evolution of China’s iron and steel industry have gone through years of accumulation. In today’s national economy occupies an extremely important position. Since the reform and opening up, the achievements of China’s iron and steel industry have attracted worldwide attention. As a big country of iron and steel, China’s output and use of iron and steel are far ahead, ranking first in the world. Today, we can not only brave the wind and waves of the ocean liner, but also can build enormous steel structure building, the application of steel has been infinitely expanded, the limits are constantly being updated.

Thirty years of perseverance,From production line workers to the establishment of China’s rectangular pipe kingdom-Yuantai Derun.

Tianjin Yuantai Derun Pipe manufacturing Group founder Mr. Shucheng Gao, now the torque tube industry development and cooperative innovation alliance, deputy executive director of the prefabricated construction industry innovation alliance vice President, invited the standing member of China steel structure association, China steel structure association of cold bending steel, Tianjin metal materials distribution business (association), vice President and so on.In 1989, Mr. Shucheng Gao joined Yaoshun Group Daqiuzhuang Tianjin general plant of manufacturing and management. He started from the production line electrician and gradually grew into the technical backbone and management core.Founded in 2002, Tianjin Yuantai Derun Pipe Manufacturing Group Co., Ltd. after many years of development, now owns two production bases in Tianjin and Tangshan, and has grown into a large joint enterprise group specializing in the production of black and galvanized square rectangular steel pipes, and also engaged in strip steel trade and logistics. In recent years, the group maintain double-digit annual growth rate of sales and profit Tianjin Yuantai Derun 2016 Tianjin Yuantai Derun Pipe Manufacturing Group with annual sales of 12.06 billion yuan, 2017-2025 China top 500 private enterprise unit, China top 500 manufacturing enterprises, China’s manufacturing unit, the top 500 private enterprises group.

Tianjin Yuantai Derun Group headquarters location – Daqiuzhuang Tianjin is located in Tuanpowa, before the liberation was a dilapidated, scattered, houses are no bricks and no tiles adobe house small village. After liberation, due to the fact that the Tuanpowa land was saline-alkali land, the peasants in the village lived a long time in poverty and became a poor place where the little girls in the neighboring villages did not want to marry. But in comrade Deng Xiaoping under the call of “emancipating the mind”, DaQiuZhuang in 1977 under the leadership of the leadership of the township, township enterprises open developing collective economy, from a small started with cold rolled steel strip factory and gradually establish a Yaoshun, Jinmei, Jinhai, Wanquan four big enterprise groups, formed “with steel” industrial pattern of collective economy, and become the national famous “day the first village”, the myth continued until 1993.

But the good scene didn’t exist for a long time. However, due to some reasons, Daqiuzhuang changed from a collective economy to a private economy in 1993. With the overall decline of the steel market, it is also getting worse. After nearly ten years of turbulent adjustments, Daqiuzhuang revived in 2002. Mr. Gao Shucheng’s ability has been fully exercised in the years of difficulties. He chose a niche steel pipe product that was not optimistic at the time to start business. Rectangular tube products are formed by welding steel tubes and then rolling and deforming. The product was not mature at the time, and the technology was almost blank. However, Mr. Gao Shucheng, who was born in this technology, firmly determined the market with his keen insight into the market. The future of square rectangular tubes as structural steel products has existed for nearly 20 years.

Now we see that rectangular tube products can be used in many fields such as steel construction, machinery manufacturing, and automobile manufacturing. But at that time, almost no rectangular tube was heard in China, and I did not know what the rectangular tube was used for. Making a product is just the beginning, and how to sell the rectangular tube made becomes a more headache problem. However, after being doubted and rejected again and again, the domestic market was finally successfully opened with the promotion and help of some state-owned enterprises and trader friends. This development process also allowed Yuantai Group to cultivate the incremental market for a long time, and Committed to making structural steel tubes more widely used in China’s economic development and construction. With the overall improvement of China’s steel market and the rationalization of the property rights relationship of Daqiuzhuang, Tianjin Daqiuzhuang has gradually developed into a national steel pipe industry distribution center, accounting for more than 1/3 of the total domestic steel pipes. It has become a leading enterprise in the domestic rectangular tube industry, with a market share of over 20%.